Growth Playbook

Everything else in Visibian is a reading. The Growth Playbook is the doing: whether assistants can read your site at all, what they see when they do, and fixes drawn from your own results, most useful first.

AI Access: can the assistants read you at all?

Many sites block AI assistants without realizing it, and a blocked assistant can never use you as a source. One click checks your site’s robots.txt against more than 40 known AI readers, the programs AI companies send to fetch pages. This is the first thing to check. Nothing else works if the door is shut.

AI Looking Glass: what does an assistant see?

Assistants usually do not run the interactive parts of a page, so anything that appears only after the page “comes alive” is invisible to them. Enter a page address and compare what each assistant received with what a browser shows. The missing headings it lists are usually your most important content.

Page Code: help them understand the page

There is a standard way for a page to describe itself to machines: what it is, who it is by, what it costs. Page Code reads your page and writes that block for you. Copy it to whoever maintains the site, or save the page and the block is written again every week.

Refresh these first

This list, on AI Access, puts your pages in order of what each one carries: the questions it wins and the citations it holds. The last real edit is measured from the content changing, not from a date the page claims. Some assistants read pages live while writing an answer, so an edit here can be cited the same day. Freshness explains the order.

The smaller checks

Alongside the access check: whether your site publishes an llms.txt file and what it lists, and whether a page’s content survives without JavaScript, which AI readers do not run. Send us your server’s access logs, and it also shows how often AI readers fetch your pages.

Off-site and on-site actions

Practical recommendations drawn from your own results, strongest first. Off-site is work on other people’s websites: the domains the models keep quoting, where your competitors appear and you do not. On-site is work on your own pages. Each carries a score from 1 to 3; work down from 3.

Next: The Fan-Out Map →

Updated 23 September 2026. Something unclear? Write to [email protected]. A person reads it.